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Take the Leap, Make Your Ripple


ad campaign, motion graphics, 3d design, video

Concept Client: Gymshark
Submitted for D&AD New Blood Awards 2023

In collaboration with Nataliya Belova
 “Young people aged 18 to 21 are most vulnerable to loneliness due to transitional milestones they may be experiencing.”

Take the Leap, Make Your Ripple is an integrated visual campaign that empowers young people to embrace their transformative ebbs and flows with openness, harmony, and humility, akin to the fluid nature of water.  The campaign harnesses Gymshark’s platform and voice to foster a sense of community in both physical and digital spaces, emphasizing conditioning and personal development. 

In this campaign, my role centered on video-based visuals, including Motion Design and conceptualizing social media visuals to maintain brand tone, transitioning the Gymshark campaign from physical to digital. I also directed, produced, filmed, and edited the video campaign.



Brief

Young people aged 18 to 21 are most vulnerable to loneliness due to transitional milestones they may be experiencing. How can Gymshark get young adults (18 to 21 year olds) who are about to take on new routines, friends and addresses to feel confident, committed and connected throughout their journey by inspiring and connecting them with a common goal: being your personal best, no matter what ‘best’ looks like to you?


❶ Dialogues with Trees🌳 ❷ Gut Glyphs🦠 ❹ CSM Synergy🌟
❺ BBC AURORA🌙 ❻ Mercury Recalls and Corsican Stars💽 ❼ Memory Boxes📦 ❽ The Almanac of Fleeting Moments📆
Visual Experiments / Social Media / Photography / Illustration