Ivana Duong, also known professionally as ivana xoe, is an enquiry-led communication designer and design strategist based in Hong Kong and LA creating visual experiences that uncover the relationships unseen and overlooked within the human experience.
Using design as craft to unravel curiosities through hands-on engagement, Ivana’s personal practice explore both human and more-than-human contexts, interweaving themes of human psychology, interconnectedness, and emotional intimacy into her process.
Education Ivana graduated with first-class honours in BA(Hons) Graphic Communication Design at Central Saint Martins in London, UK in July 2024. Her studies focused on refining critical making and expanding conceptual, creative and technical skills to shape her design practice.
Previous experiences Ivana has collaborated with clients within Arts & Culture, Broadcast Media, Food & Beverage, and Finance/Banking sectors. Her notable clients include the BBC and Cartoon Network,
where she contributed her expertise both in agency settings and through freelance/contract projects.
Ivana is currently available for freelance and part-time opportunities in the ESEA region and London.
CV/Résumé
Outside the world of design, she is passionate about food as an expression of love, often crafting fun fusion recipes for loved ones and future friends.
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