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BBC AURORA


strategy development, project management, User research, eXperience design

Client: BBC UX&D
As seen on GCD.STUDIO

In collaboration with: 
Helena Liu (User Interface and Visual Identity)
Louie Thompson (User Experience and Videography)
Siyeon Park (Visual Identity and Motion Graphics)
Xingshan He (Video Editing)
BBC AURORA is an app prototype designed during the BBC Design Sprint, ‘Design for Change’, dedicated to curbing the habit of mindless social media scrolling before bedtime, ensuring you end your day mindfully. 

My role in developing AURORA consisted of conducting user research, guiding strategy, managing copywriting, and leading the project team from planning through production to delivery. 
Additionally, I curated and oversaw the pitch deck and promotional video, ensuring seamless storytelling for client presentations.


The Brief

How might we reimagine a LIVE experience by making it a catalyst for positive change? 

Showreel

❶ Dialogues with Trees🌳 ❷ Gut Glyphs🦠 ❹ CSM Synergy🌟
❺ BBC AURORA🌙 ❻ Mercury Recalls and Corsican Stars💽 ❼ Memory Boxes📦 ❽ The Almanac of Fleeting Moments📆
Visual Experiments / Social Media / Photography / Illustration